24 hours left to watch (and play): the interactive Netflix experience that revolutionized streaming

There are 24 hours left to try, or replay, the interactive experience that marked a turning point in Netflix content. The production pioneered viewer choice, and now it's about to disappear forever.

The international streaming service has begun the countdown to bid farewell to one of the most ambitious narrative experiments in its history: an experience that wasn't just watched, but also played. With an innovative approach based on the "choose your own adventure" model, this work allowed viewers to change the course of the story with each choice, creating multiple outcomes and an active involvement that's unusual on traditional platforms.

Its final retirement, scheduled for after next Sunday, May 11 , represents the end of an era that broke new ground in the digital consumption of series and films. In recent years, this interactive format has established itself as a rarity celebrated by both users and critics.

Acclaimed for its originality and for pushing the boundaries of streaming to a new level, its impact was such that it sparked global conversations about the future of series. While Netflix explored this model with other titles, such as a 2020 special episode of Unbreakable Kimmy Schmidt , the company has decided to refocus its efforts on developing cloud and mobile video games , which implies abandoning these hybrid offerings that blurred the lines between viewer and player.

Set in the world of video game development, this work starring Will Poulter and Fionn Whitehead became a viral phenomenon since its release in 2018. Awarded two Emmy Awards, the Black Mirror special episode, Bandersnatch , works as an hour and a half film, and will be remembered as the piece that brought interactivity to the top of Netflix's catalog.