Chinese automaker Changan will have 80 branches in Mexico by 2025.

Despite the slowdown in Mexico's sales market, Chinese automaker Changan Mexico is seeking to increase its market share by 1 percentage point with the sale of new hybrid units that it will introduce to the Mexican market in the coming months, with the goal of making Mexico the distribution hub for Latin America.

With the introduction of its new sustainable mobility technology called iDD (Intelligent Dual Drive), which offers greater autonomy in electric batteries, Changan has been entrusted by its corporate headquarters to manufacture, develop at its development center, and market the vehicle in the country and in Latin American countries.

Alfredo Portillo, marketing director at Changan Mexico, said the manufacturing plant project in Mexico is still under negotiation for the factory location; only the corporate headquarters in China is waiting to see how international trade will play out before making decisions.

"Mexico is a priority, a priority market, which is why we are bringing different models and different energy sources. The idea is to grow; we have an even more aggressive growth plan with distributors. Today we have 67 points of sale, and the goal is to grow to 80 points of sale this year," said the executive.

During the launch of four new technology models and two combustion models, Changan emphasized that it will bring more units in the remainder of 2025, as Mexico is an attractive market for sales and growth.

At the end of April, Changan reported a 142% growth year-over-year. "We reached 1% market share; the goal is to reach roughly 2%," he said in an interview.

Throughout 2025, Changan will launch nine vehicles for Mexican consumers, focusing on hybrid technology, which is the most in-demand, and one fully electric vehicle.

Among the brand's most notable vehicles is the Deepal S07, Changan's first electric vehicle in Mexico. At the same time, Changan expanded its portfolio by introducing the Alsvin, Honor S, Hunter Work, and Hunter Chassis models. These vehicles are designed to meet the needs of the last-mile and corporate fleet sectors.

In the case of the CS35 Plus and CS55 Plus models, Changan achieved sales of 212 and 92 of these respectively, thus strengthening their presence as the most important SUVs for the Chinese brand, he says.

Portillo announced that Changan plans for its Mexican headquarters to take over operations throughout Latin America, so we can control them from here. Our priority is to grow in Mexico.

—When could Mexico become a Latin American hub?

-Very soon, we have industrialization plans in the near future, and I believe that's what will help us consolidate Mexico as the matrix not only of Mexico but of Latin America.