Marcelo Ebrard calls on business leaders to prepare for the renegotiation of the USMCA.
Secretary of the Economy Marcelo Ebrard and President of the Business Coordinating Council Francisco Cervantes signed the launch of the "Made in Mexico" campaign yesterday. EFE
In view of the review process of the Treaty between Mexico, the United States and Canada ( T-MEC ), the Secretary of Economy, Marcelo Ebrard said that procedures, which were followed in other treaties, could be changed to maintain dialogue between the government and the private sector (PI).
In response to the private sector's previous role as the so-called "Co-op Room" for the government to explain the progress of treaty negotiations by chapter, and the current focus is on sector-by-sector dialogue, the official said they will "seek to be more inclusive and adequately consult each sector of the economy."
He explained that all stakeholders will be consulted, but considered that "it is still a bit early" to clearly define the public-private dialogue mechanism, because, he said, negotiations with the United States (US) must first be completed to determine what will happen with the tariffs, for which they have 90 days .
The Secretary of Economy noted that "I have to finish the 90-day process first, and then I'll begin the review," and we need to reach an agreement with the United States Trade Representative (USTR) on how the USMCA review process will unfold in January 2026.
He commented that his dialogue with representatives of the United States is "a very cordial relationship" and explained that he had a "quick visit" to Washington, D.C., leaving on Wednesday and meeting with officials.
“Yesterday (August 21) I had three meetings. The first meeting was with the FDA (Food and Drug Administration), which is the agency similar to Cofepris (Federal Commission for the Protection Against Sanitary Risks), because we are very interested in this issue and are making progress. Then I had a meeting with Ambassador Jamieson Greer and his team from the USTR, the United States Trade Representative, and then I saw the United States Secretary of Commerce, Howard Ludnick.”
He said they reviewed "many issues" because they have 90 days to reach a tariff agreement. "We're on schedule, and I feel like we're making progress."
However, the secretary noted that it would be imprudent to give details of the progress, but that "Mexico is receiving very, I would say, even warm treatment."
During the presentation of the Made in Mexico campaign, the official explained that he reviewed the most recent Harvard University publication on the complexity of economies, where Mexico rose to 17th place, two places behind the United States, which is in 15th place .
The Universal
National companies that are part of the "Made in Mexico" label have announced an advertising campaign called "Made in Mexico is Made Better" to encourage the purchase of Mexican products.
The initiative, "self-financed by Mexican companies" and supported by the federal government, will seek to raise awareness among the country's population about the importance of consuming domestic products.
The president of the Business Coordinating Council (CCE), Francisco Cervantes Díaz, stated that this campaign is "an unprecedented effort that unites the private sector and the Mexican government" and aims to "awaken pride in being Mexican and highlight the quality of our production."
Under the slogan "Consume Mexican with your heart in your hand," the campaign will involve promoting Mexican-made products through media such as television and radio; the use of outdoor billboards; and the presence of videos and advertisements on websites and social media.
The Secretary of Economy, Marcelo Ebrard noted that foreign relations with trading partners are important, but "our starting point is within Mexico," emphasizing the importance of consuming products produced within our borders , with the intention of boosting the national production chain.
"Every time you choose something made abroad, we're probably losing a job in Mexico. Every time you buy something made in Mexico, you're supporting your family, because we all depend on what's made in our country," the secretary stated.
Foreign Minister rules out visa suspensions affecting truck driversMexican Foreign Minister Juan Ramón de la Fuente said the suspension of U.S. visas for foreign truck drivers will not affect Mexicans due to provisions set forth in the United States-Mexico-Canada Free Trade Agreement (USMCA).
De la Fuente clarified that, although they are still "studying" the measure announced Thursday, "it doesn't appear that it will affect Mexican drivers."
"Because Mexican truck drivers have a visa provided for in the USMCA, which is a B visa, and this new provision will only affect those drivers who have other types of visas, E and H," said the head of the Ministry of Foreign Affairs (SRE).
The chancellor considered that this measure is aimed at "preventing cabotage," that is, the movement of merchandise from one state to another in the American Union.
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