The alliance with Disney with which the Colombian children's clothing brand, Offcorss, celebrates its 46 years of operations in this fashion segment

Disney, the world-renowned family entertainment, media, and entertainment brand, was chosen by Offcorss management to bring a new fashion experience to children, its target audience, through Fluffy Fest, an exclusive, limited-edition collection with which the Colombian company celebrates its 46th anniversary this year.

With this exclusive alliance, Offcorss marks a milestone by becoming the only brand in Colombia to reach this agreement. The agreement aims to bring children their favorite characters in a multi-sensory experience, inspired by a global trend born in Japan. The collection explores textures, shapes, and sensations designed for boys and girls of all ages, with a special focus on the earliest stages.

The proposal includes iconic characters from the Disney Pixar universe such as Bullseye, Mike Wazowski and Sulley, reinterpreted with materials that stimulate touch: flock technique (fuzzy), 3D reliefs, shimmer (sparkles), plastisol, embroidery and chenille, with which the company reaffirms its essence: going beyond the product and creating emotional experiences for all children, according to its directives.

This exclusive capsule is also a tribute to the legacy of company founder Juan Camilo Hernández, who dreamed of a brand that would accompany children on their daily adventures, always with quality and creativity in every product, the company maintains.

The celebration of these more than four and a half decades also comes with an extended thanks to all those who have accompanied its creators on this adventure, which has allowed them to take their designs to more than 22 international markets, work with 46 allied workshops, maintaining more than 90 percent of their production in the country, generating 700 direct jobs, selling more than 6 million garments a year, through more than 118 physical points of sale.

“In these 46 years, we've learned that gratitude is the best way to measure success. Thanks to the families who choose us generation after generation, to our talent and partners who make each garment possible. This anniversary is a starting point to continue innovating, committing to sustainability, and keeping children at the center of everything we do,” said Yanet Londoño, president of Offcorss.

The board highlighted several key moments in the company's 46-year history, which was founded in 1979, which she summarized in an equal number of thanks to all those who have left their mark not only on the company but also on her heart.

He mentions, for example, the families who supported the founders of this initiative in its founding, those who bought or helped sell the first garments; the children of the world, who are the protagonists of this entrepreneurial story; the generations who have inherited the love for the brand; and the 47 franchisees who have believed in the company and its products, whose commitment has allowed it to reach different corners of the country, especially in mid-sized cities.

Company figures indicate that more than 800,000 customers visit its physical stores in Colombia each year, while another 900,000 follow them through its digital sites, which have enabled online sales to grow at a rate of 36 percent, reaching 55,000 virtual orders.

Londoño also extended this gratitude to the children's models and their extensive network of collaborators (700 direct and more than 10,000 indirect), whose passion and dedication have allowed them to achieve an 87.5 percent work environment and a minimum turnover of 1.9 percent.

He also mentions in this extensive list his suppliers of fabrics and materials, who care about quality and environmental responsibility;

to its brand allies and iconic characters, who have filled the collections with creativity and unique experiences, as well as to its banking allies for believing in its innovative ideas, which keep them top of mind for consumers, among many others.