From Warner to Marvel: Collaborations that merge fashion and superheroes
On July 10, the new film in the DC cinematic universe: Superman , directed by James Gunn and starring David Corenswet, premiered in Colombia .
The iconic superhero film grossed nearly $220 million in its opening weekend , with $125 million coming from the United States alone. In Latin America, Mexico and Brazil stood out as the film's best-performing markets for its debut.
This phenomenon reflects an increasingly common trend: the fashion, accessories, and perfume industries are finding inspiration in film , music, and entertainment in general. This week, for example, a collaboration between Hugo Boss and Warner Bros. was announced in conjunction with the release of Superman.
The partnership commemorates the 30th anniversary of the original HUGO Man fragrance with a special edition paying tribute to the DC character. SUPERMAN x HUGO is a reinterpretation of the classic fougère scent, with a more concentrated formula introducing cool aldehyde accords and berry and citrus notes, created by Natalie Cetto.
SUPERMAN X HUGO Photo: Courtesy.
On the other hand, the jewelry brand Pandora announced a new commemorative piece that will be presented on August 1st , as part of Spider-Man Day.
The charm is inspired by the character's urban aesthetic , featuring a sweatshirt, sneakers, and signature mask, and seeks to capture key elements of his identity.
Commemorative piece to be unveiled for Spider-Man Day. Photo: Courtesy.
This design joins the Marvel x Pandora collection, which continues to explore the universe of superheroes through jewelry , connecting with new audiences through visual narrative and symbolism.
These are just two examples, but in reality, these types of collaborations between fashion brands and the entertainment world are becoming more common.
Lauren Moshi, for example, collaborated with Warner Bros in 2013 to launch a line of graphic tees inspired by classic characters like Superman, Batman, and the Looney Tunes.
Also in 2017, Charlotte Olympia teamed up with Marvel to create a collection of handbags and footwear based on the Spider-Man universe , combining her signature style with visual elements of the superhero.
ANGIE RODRÍGUEZ - TRENDS EDITORIAL - @ANGS0614
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