If you're going to sell your iPhone, now's the time: Prices will drop due to the release of the iPhone 17, it's time to buy and sell

Apple unveiled the new iPhone 17 family on Tuesday, which includes the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max models. The company opened the pre-order window in mid-September and scheduled store arrivals for the second half of the month: reservations begin on September 12 and retail sales begin on September 19 in primary markets.

Each major Apple launch tends to saturate the secondhand market: when new models appear, a significant portion of users decide to upgrade and put older devices up for sale.

This increased supply reduces, on average, repurchase and sale prices among individuals and businesses. Companies that monitor the used market and analyze depreciation rates record sharp drops in the value of devices after the announcements and in the weeks following.

Studies and used price comparison sites indicate that an iPhone can lose between 25% and more than 40% of its value within the first year of its release , depending on the model and condition. These figures vary depending on storage capacity, physical condition, and local demand.

Following the introduction of a new generation, some "pro" models have seen rapid drops in buyback prices in the first month, which in certain scenarios can reach tens of percentage points. Market analysts therefore recommend evaluating this now if you're hoping to get more money.

The 2025 release includes a new model —the iPhone Air—and design and component changes ( for example, new connectivity chips and camera and battery upgrades) that attract early upgrades among users who prioritize photography or performance.

Apple also updated its trade-in prices after the event, a common sign that official systems are now incorporating older models into their buyback tables.

If you're thinking about selling your iPhone, Apple recommends following a few steps to avoid issues and ensure the device is ready for its new owner . The first step is to make a full backup, either to iCloud or locally, to avoid losing important information.

Next, you'll need to sign out of your Apple ID and turn off Find My iPhone, which will remove the link to your account. You'll also need to remove any cards registered with Apple Pay and, if applicable, remove the SIM or eSIM from your device. Once this is done, you can restore your iPhone to factory settings to leave it as good as new.

Finally, it's a good idea to check the battery's condition, as a damaged component can significantly reduce the resale value. Apple explains all these steps on its official support page and points out that following them helps avoid rejections when the device is evaluated for sale or exchange.

When it comes to selling a used iPhone , there are several options, each with its own advantages and considerations . Apple offers the Trade-In program, which allows you to trade in your device in exchange for direct credit toward the purchase of a new device. It's a simple option, as the company updates the appraisal after each launch , but it doesn't always offer the highest cash value.

Another option is buyback platforms and marketplaces like BackMarket, SellCell, or specialized local stores. In many cases, they pay more than the official Apple program, although they usually require a device verification process and the payment can take a few days. Therefore, it's advisable to compare several offers before making a decision.

Finally, there is direct sales between individuals, which in most cases allows for the best price. However, it requires careful preparation of the device, taking quality photographs, providing invoices and accessories, and carefully managing the security of the transaction to avoid any inconveniences.

Sell ​​it today or in the days leading up to the pre-sale period (when the market supply hasn't yet increased). Various comparison sites show that waiting can quickly erode the value.

Clean the phone, include a receipt or proof of purchase if you have one, and offer the charger and box; these details increase the buyer's confidence.

For models with a battery below 80% health, consider replacing the battery before selling: the cost may be offset by a higher selling price. Apple and authorized repairers will inform you when the battery warrants replacement.

DANNA VALERIA FIGUEROA RUEDA

DIGITAL REACH EDITORIAL