A Little Second, Dubai Style, for Ahmed Seddiqi and Louis Erard

Ahmed Seddiqi, a leading name in luxury watchmaking and jewelry, and Louis Erard have unveiled a designer limited edition with a copper dial to celebrate the brand's 75th anniversary.
Skip the ad Skip the adThis Petite Seconde Seddiqi 75th Anniversary Edition is inspired by the Louis Erard Petite Seconde, with its 39 mm steel case. But for the occasion, its dial design is inspired by both New York Art Deco and Dubai's most iconic landmark, the Burj Khalifa. It's all about neo-deco, a fusion of historic form and contemporary spirit! "With Ahmed Seddiqi, we designed a model that reflects the spirit of Dubai: a city where tradition and bold modernity meet," explains Manuel Emch, CEO of Louis Erard. "From the nostalgic copper tones to the silhouette of the city in motion on your wrist, this edition captures time as stories are told in this region."
Its warm copper dial features a circular satin-brushed outer zone, gadroons in the center, and a circular azure counter at 6 o'clock. A satin-brushed flange displays Hindi numerals, while the small seconds counter is reinterpreted with rigorous minimalism, marked only by a dot at 12 o'clock. In the center, polished anthracite hour and minute hands, shaped like the Burj Khalifa, bring their local signature to this limited edition. This watch is powered by a Swiss Sellita SW261-1 automatic caliber, offering a power reserve of approximately 38 hours and featuring an openworked rotor adorned with the black lacquered Louis Erard logo. The caseback is engraved not with individual numbering, but with the inscription "Limited Edition 1 of 75." This limited edition available in Dubai is priced at AED 11,900, or approximately €2,800.
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