Art Deco celebrates its 100th anniversary in style
One hundred years after the World's Fair that gave it its name, this iconic style of the 1920s and 1930s continues more than ever to inspire design, architecture, art and fashion, explains the British weekly “The Economist”.
Elon Musk likes to portray himself as an innovative thinker, with bold ideas about what everything from efficient government to life on Mars should look like… But his aesthetic principles are actually nothing new.
In 2021, he said on Twitter: “I like Art Deco” ; in July 2023, nine months after buying the social network, he decided to rebrand it , giving it a late 1920s look, and wrote:
“If X is to display a certain style, it goes without saying that it must be Art Deco.”
Furthermore, he made no secret of his inspiration when he unveiled his sleek new Tesla Robovan in October: this “futuristic Art Deco bus” is inspired by… Art Deco trains, as you might have guessed.
Elon Musk's enthusiasm has coincided with a renewed interest in the decorative style, and may even have fueled it. Art Deco emerged in France a century ago, in the years leading up to World War I , but it was the International Exhibition of Modern Decorative and Industrial Arts, which opened in April 1925 in Paris, that helped popularize the aesthetic and spread it worldwide. (Some 16 million
The Economist (London)A major British press institution, The Economist, founded in 1843 by a Scottish hatter, is the bible for anyone interested in international news. Openly liberal, it generally advocates free trade, globalization, immigration, and cultural liberalism. It is printed in six countries, and 85% of its sales are outside the UK.
None of the articles are signed: a long-standing tradition that the weekly supports with the idea that “personality and collective voice matter more than the individual identity of journalists.”
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The magazine's coverage may vary between editions (UK, Europe, North America, Asia), but the content is the same; in the UK, however, a few additional pages cover national news. The Economist is 43.4% owned by the Italian Agnelli family, with the remaining stake being shared among prominent British families (Cadbury, Rothschild, Schroders, etc.) and members of the editorial staff.
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