Bangla Begum's new little jewelry theater in a first Parisian boutique

In the "theatrical" setting of her first Parisian boutique, opened six days ago, Fanny Boucher, creator of the costume jewelry brand Bangla Begum, doesn't seem at all nervous. She's in her element here, having personally and passionately chosen every detail (from the wooden panels to the two large white embroidered curtains, from the blue Butagaz carpet to the wooden Ionic column serving as a display stand). She spent a considerable amount of time on Leboncoin, not only to find this location in the upper Marais—the only Parisian neighborhood where she planned to hang her brand—but also to hunt for the decor. She also battled with bankers to secure a loan. But now she's at home here and has managed to imprint her aesthetic universe, both demanding and whimsical.

“ The company (founded in 2019, editor’s note) is experiencing very significant growth, 120% in 2023, 50% in 2024… Many customers came to our showroom workshop while it…