Golf attracts young people

Golf has entered a new era. More technical, more media-friendly, more eclectic: it's winning over new fans and evolving its classic styles. Combining a love of nature and a sense of tradition with a competitive spirit, this sport conveys a flattering image, associated with an elegant lifestyle. It doesn't take much for prestigious fashion houses to take a keen interest. While Ralph Lauren is a pioneer with his golf collection and more technical pieces under the RLX label, major players in men's style are now on board, alongside equipment manufacturers like Lyle & Scott, Callaway, and Footjoy.

This year, Loro Piana (left) is reconnecting with this world with a capsule collection. The palette embraces the Italian fashion house's signature color chart: white, beige, and navy, with a hint of kummel, its signature shade. Trousers and shorts in Technowool Bistretch Rain maintain their style while focusing on performance and...