Bruno Peyroles, founder of Bureau Vallée: “Companies must do more for the planet”
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Bruno Peyroles, founder of Bureau Vallée, with his wife Joëlle and his daughter Christel Jaffres, now co-manager of the company. Lucie Morel for La Croix / for La Croix
Eight years ago, Bruno Peyroles, the founder of Bureau Vallée, launched his retail brand in a transition to a shareholder foundation. Today, a quarter of the company's shares belong to his endowment fund. for a happy planet.
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I subscribeAt 70, Bruno Peyroles has almost always lived with a sense of ecological urgency. “I was 10 years old when my parents bought an old mill in Auvergne, near my grandparents. I spent my days in the river teeming with animals. Little by little, I saw this abundant life disappear. The river was dying, while agricultural yields climbed, boosted by chemicals. This had a profound impact on me.”
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