Cold calling: the difficult fight against abusive or fraudulent sales calls

New progress is in sight in the fight against abusive canvassing, the scourge that pollutes French people's phones and—in the worst cases—results in fraud or scams. Parliament is expected to definitively adopt the ban on canvassing a consumer without first obtaining their consent on Wednesday, May 21, with a vote expected in the Senate. This is the sixth time in six months that Parliament has approved this measure.

In detail, if the text is adopted, from August 11, 2026, the professional will have to obtain the consumer's authorization to be able to solicit them. This is the principle of "opt-in." It will still be possible for companies to solicit customers with whom they have an ongoing contract. But be careful, the subject of the canvassing can only concern products or services related to the purpose of the contract. Furthermore, canvassing would be strictly prohibited if it concerns assistance for adapting one's home in the event of loss of autonomy - as is already the case for