The 5 golden rules for an attractive city

Published on June 7, 2025 at 11:00 a.m.

The International City of Gastronomy and Wine in Dijon, inaugurated in 2022. ARNAUD FINISTRE / AFP

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Decryption Creating an economic ecosystem favorable to businesses is not enough: we also need to create a desire to establish and live in the most dynamic areas.

This obviously doesn't suit the often rural areas that are becoming depopulated. But metropolitanization continues its forced march. The capital still accounts for more than 5 million jobs, but the major regional metropolises remain major employment areas and are driving job creation. Lyon, Toulouse, Aix-Marseille, Bordeaux, Nantes, Rennes, etc. are attractive areas that...

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