Toulouse, Rennes, Dijon… Cities are trying to be attractive
By Sophie Teisseire (Forum News agency)
Published on
Rennes tops the hit parade of major “business-friendly” cities. BEARFOTOS/SHUTTERSTOCK
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The battle to attract investors and human capital is raging between regions, as the economic slowdown weighs on regional dynamics. Metropolises play a key role in "selling" their assets and standing out.
It is one indicator among many others, but it often represents a precursor to investment trends in France and, as such, it always benefits from a spotlight: the latest barometer from the consulting firm EY, which questions several thousand foreign business leaders on their investment forecasts in Europe, delivers a more ambivalent result for France this year compared to previous surveys.
Certainly, France remains, for the sixth consecutive year, the country that has welcomed the largest number of international investments in 2024. But establishment or expansion projects have declined by 14%. And, above all, job creation generated by these projects has declined sharply (-27% in 2024 compared to the previous year). In other words, investors are becoming increasingly cautious in a c international context…
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