ChatGpt becomes a personal shopper: OpenAI's move to monetize it is transforming it into an e-commerce site.

ChatGPT is capable of handling virtually any user request, so why not also help them when it comes to online shopping? This move, after all, was not only highly predictable but also practically mandatory. According to the Financial Times, OpenAI is already working on the possibility of integrating a shopping function directly into ChatGPT , thus avoiding the need for third-party sites.

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Specifically, the nonprofit company led by Sam Altman is reportedly collaborating with Shopify to introduce e-commerce to its service. Users will then be able to search for products and make transactions without opening new web pages. OpenAI will obviously take a commission on each sale. This will allow it to collect money even from those who haven't purchased a subscription. It's estimated that this will have a potential customer base of 800 million people per week.

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It's worth noting that it's already possible to ask ChatGPT for product recommendations, but it's unclear how the AI selects the products it deems best suited to a user's needs and where to buy them online. An official OpenAI support page states: "Products are independently selected by ChatGPT and are not advertisements. Products appear in the visual carousel when ChatGPT deems them relevant to the user. ChatGPT evaluates intent based on the user's request and other available context, such as memories or personalized instructions."

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