Google and AI-Powered Online Search: "A Radical Change"

At the Teatro Alcione in Milan, Google presented its latest innovations in the Search field, with the increasingly incisive impact of Artificial Intelligence and the arrival, also in Italy, of the AI ​​Overview function in search results.

The event featured the latest updates to Search — AI Overviews, Google Lens, Circle to Search — and discussed its future, both for consumers and advertisers.