Reinserta and Grey join forces at the Mexican Tennis Open to rebuild a shelter in Acapulco

At the Mexican Tennis Open , the Grey agency and Reinserta present a sound campaign that uses the sound of a tennis match to raise awareness about child violence in Mexico.

The campaign begins with typical tennis sounds, but gradually turns into blows, symbolizing child abuse, which directly illustrates domestic violence.

In Mexico, every 27 hours a girl or boy is a victim of trafficking.

Guerrero is one of the most affected states, with more than 5 thousand cases of domestic violence in 2023.

The campaign seeks to raise funds to rebuild “ Villa de las Niñas ” in Acapulco , a shelter for children victims of violence that was destroyed by Hurricane Otis.

Saskia Niño de Rivera , from Reinserta , highlighted the need to create a shelter that prioritizes the emotional well-being of children and helps them heal and restart their lives.

The campaign invites tournament attendees and the general public to make donations to rebuild “ Villa de las Niñas ” and give these children a future free from violence.