Taylor Swift's albums double their Spotify streams after her catalog is restored.

Taylor Swift's older albums on Spotify doubled their streams last Friday, the day she announced she was buying the rights to her catalog , compared to the average number of daily streams they recorded between April 1 and May 29.

According to The Hollywood Reporter, which has had access to figures from the music platform, 'Speak Now' (2010) is the one that obtained the greatest increase in streams that day, with a rise of 430% worldwide.

While her self-titled debut album (2006) and 'Reputation' (2017), the only ones the artist has not re-recorded, saw an increase in streams of 220% and 175%, respectively.

Meanwhile, streams for 'Fearless' (2008) grew by 160% , those for 'Red' (2012) by 150%, and those for '1989' (2014) by 110%.

According to the outlet, Swift, who has 82 million monthly listeners on the platform—where she is the tenth most-streamed artist in the world—saw an overall 40% increase in streams on Friday alone.

That day, the singer announced that she had regained control of her music catalog nearly six years after it was sold to producer Scooter Braun.

Before this announcement, Swift re-recorded four of her albums, which kept the same name but with the parentheses (Taylor's version) and which were highly successful, topping the charts of most-streamed albums and leading to 'The Eras Tour'.

The 35-year-old singer-songwriter said her ability to revive her music was largely due to the support she received during the tour, which concluded in December 2024 and grossed more than $2 billion in ticket sales.

Swift's attempts to reclaim her music began in June 2019 when Scooter Braun, then manager of stars like Justin Bieber and Ariana Grande, acquired Big Machine Label Group, the record label that owned the masters for her first six albums.

Swift then publicly denounced that she was denied the ability to purchase them directly and that her catalog had been sold without her consent, leading her to embark on a re-recording project to regain control of her work.