McDonald's and the example of automation without destroying jobs

In this video, Professor Pablo Foncillas discusses the case of McDonald's and the arrival of digital order kiosks, giant screens where the menu is selected. Panic broke out among workers when they saw them arrive, fearing the loss of their jobs. “As often happens, reality was more creative. Instead of reducing staff, McDonald's ended up redesigning functions, increasing revenues and leaving the unions without arguments,” the researcher says.

Automation is not always about cutting, it can also be about redistribution, the expert says. Then, self-service makes us more impulsive, so there is more consumption. And thirdly, the important thing about technology is how it is used and how it is sold, because it can be a benefit for everyone.

Given what we've seen, what great lesson can we draw from the case of the restaurant chain? The answer is in the video...