Nissan announces 10,000 global job cuts and strong focus on Chinese market
Nissan Motor Co. unveiled plans to eliminate 10,000 jobs worldwide as it boosts its China strategy with the launch of eight new electric models by 2026.
Tokyo, Japan – In a move that shakes up the automotive industry, Nissan has confirmed a global restructuring that includes:
- 10,000 layoffs (12% of its workforce)
- Closure of 2 plants (not yet specified)
- $900M USD investment in development for China
"These difficult decisions are necessary to ensure our future competitiveness," said Makoto Uchida, CEO of Nissan.
Key facts about the plan:
Staff reduction:
6,000 jobs in Asia (excluding China) 3,000 in Europe and America 1,000 in Japan
Phased process until 2025
Chinese Strategy:
- 8 new 100% electric models
- Strengthened alliance with Dongfeng Motor
- New plant in Wuhan (capacity: 200,000 units/year)
Financial context:
- 28% drop in profits (2023 vs. 2022)
- Market share in China fell to 3.1%
- $8.2B USD debt that seeks to reduce
Regional impact:
- Mexico : Plant in Aguascalientes (4,500 jobs) is a concern
- Spain : Tension at the Barcelona factory
- USA : Possible reduction in Tennessee
New models for China:
- Electric SUV "e-Power X" (2025)
- Nissan Glide autonomous sedan
- Commercial van "e-NV350"
2026 Goals:
- Recover 6% of the market in China
- Reduce operating costs by 15%
- Launch 15 new EVs globally
Reactions:
The hashtag #NissanRestructura generated:
- Automotive unions concerned
- Expert analysis on Chinese strategy
- Memes comparing with other automakers
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