2025 Trends: Travelers Prioritize Well-being, AI Personalization, and Sustainability

Travel planning motivations and methods are changing significantly by 2025, according to recent analyses and surveys. Health and wellness-focused tourism is booming, evidenced by the high interest (79% among Mexican travelers) in "longevity retreats."

Personalization is key, and Artificial Intelligence is becoming a fundamental tool to achieve it: 86% of Mexicans will use it to create itineraries and discover authentic experiences, moving away from mass recommendations. Sustainability is also gaining importance, with travelers and companies promoting more responsible practices.

Coyoacán Cultural: Beyond the center, explore its museums and bookstores

There's a trend toward exploring lesser-known destinations and seeking deeper cultural immersion by participating in local activities. Interestingly, vintage travel and the idea of buying clothes locally (76% of interest in Mexico), as well as the growing appeal of airports with unique facilities, add new dimensions to the tourist experience.

These changes reflect a desire for more meaningful travel, tailored to the individual and aligned with personal values and well-being.