Another battle over prices at Jumbo: supermarket cancels contract with main bread suppliers
- As of 2026, Jumbo will terminate the contract with supplier Bake Five to reduce purchasing costs.
- An unprecedented step, which is the result of poor financial results that Jumbo is posting, market experts told the FD.
- Jumbo's new supplier, Bakkerij Goedhart, is part of a family holding company with the largest industrial bakery in the Netherlands.
fd.nl
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