Marc Jacobs introduces the Cristina. This bag has a chance to join the elite it-bag club.
During its June show, Marc Jacobs unveiled a new bag that, despite being a fashion debut, is generating a lot of excitement in the fashion world. Does this herald a quick rise to the exclusive It-bag club? Stylists and trendsetters say it has a good chance.
Anyone who's already watched the fall fashion shows needs to go back to square one. Marc Jacobs has added a new handbag to the fashion game, and it's made the hearts of many influencers beat faster. The Cristina – that's the name of the new handbag – is available in three sizes, ensuring every fan of this model will find the perfect size.
New Marc Jacobs Cristina handbagMarc Jacobs' new offering perfectly aligns with the brand's DNA, combining the designer's contemporary vision with his archival designs. The premiere took place as part of the designer's latest "Who Is She" campaign, which he based on this particular model.
The star of the campaign is Alex Consani, who plays the role of muse and a perfect reflection of the style and personality of the owner, Cristina. The campaign's narrative is driven by mystery, incredible charm, and self-confidence—qualities from which Marc Jacobs literally "crafted" the new model.
Marc Jacobs Cristina - new handbag for fall 2025 / press materials / Marc Jacobs / Nick NewboldCristina's pre-release bags were given to select celebrities attending the June show. One of them was Megan Fox – actress, style icon, and trendsetter. The result? Instagram exploded, and media outlets began asking, "Where is this bag from?" Although new, it looked like it had been a part of the fashion scene for decades.
Marc Jacobs Cristina - new handbag for fall 2025 / press materials / Marc Jacobs / Nick NewboldThe Cristina represents the aesthetic of the 2000s in a very modern version. The character of Marc Jacobs's past designs and his early-2000s aesthetic are undeniably palpable. The Cristina is based on the satchel bag model. Slightly rounded, with characteristic ruffles that give it an old-school feel, it features both handles for easy carrying and a longer strap. Metal details also stand out in this model, undoubtedly placing the Cristina in the trends of the 2000s.
Marc Jacobs Cristina - new handbag for fall 2025 / press materialsThe designer offers three versions: the Cristina Satchel in a medium size and priced at $450, the Cristina Small Satchel in a slightly smaller size and priced at $350, and the much larger, highly functional Cristina Tote for $395. In addition to the size itself, the bag is available in three color options, although the designer doesn't rule out expanding the Cristina color range in the future. Currently, it's available in dark plum, classic black, and ivory. These three versions represent Jacob's trend-setting, timeless classics, and the aesthetic of two decades ago.
Marc Jacobs Cristina - new handbag for fall 2025 / press materials / Marc Jacobs / Nick NewboldAs the designer argues, Cristina is what the fashion world has been truly missing, and with the help of styling, she can transform her personality, adapting to the emotions of her wearer. She pairs well with an elegant suit and white shirt, but also with a denim total look with a touch of Western rebellion. She'll thrive in the Y2K era, but she's not lost in minimalist, "quiet luxury" styles.
Marc Jacobs Cristina - new handbag for fall 2025 / press materials / Marc Jacobs / Nick Newbold
