This is one of the most coveted handbags in the world. In just a few years, it has become an icon

Inspired by the art of origami, the Puzzle bag by Loewe is one of the most recognizable products of the Spanish fashion house. This year, it celebrates its big anniversary, celebrating it with real panache. For this special occasion, 19 versions of the iconic model have been reissued, and a new gem has appeared that maintains the architectural character of the brand.

The fashion world first saw the Puzzle Bag during the women's spring/summer 2015 collection show, where it immediately caught attention. The iconic model was designed by Jonathan Anderson. The complex, architectural form delighted not only with its modern design , but also with its reference to the Japanese art of paper folding.

Composed of geometric panels, the leather was cut and sewn together in such a way that the bag could change shape while maintaining full functionality, emphasizing the outstanding artistic construction. The bag quickly became one of the most recognizable elements of the fashion house, but also a symbol of creativity, craftsmanship and the courage to break the mold.

Nadine Berneis with Loewe Puzzle Bag / Getty Images

The new Puzzle 10 collection is a celebration of a decade of success for the Spanish brand. Loewe presents 19 reissues of the bag from different collections – each of them shows a different side of the same form. We will find models decorated with embroidery, embossing, prints, applications or patchwork. Each technique shows the skill of Loewe craftsmen and their unwavering attention to detail. It is also a journey through the changing styles, aesthetics and inspirations that have influenced the brand's DNA over the years.

Loewe - anniversary collection of handbags Puzzle 10 / press materials

Each bag from the anniversary Puzzle 10 collection is not only a fashion object of desire, but also a shopping experience. The bags will be delivered to customers in a unique, dedicated box, decorated with a gold-plated Loewe anagram and enriched with a special edition of the puzzle. This playful, yet symbolic detail reflects the evolution of the Puzzle model's design and its creative character.

Loewe - anniversary collection of handbags Puzzle 10 / press materials

The real gem of the collection, however, is the new Confetti model, referring to the artistic confetti cubes from the autumn/winter 2023 show by Italian artist Lara Favaretto. Covered in thousands of colorful, leather sequins, the bag shimmers like a kaleidoscope - an explosion of color and a celebration of creativity that is impossible to miss. Each piece includes a limited numbered plate, a suede lining and two characteristic key rings - Puzz Charm, complementing the unique character of the series.

Loewe - anniversary collection of handbags Puzzle 10 / press materials

Alongside the collection launch, Loewe has launched an interactive mobile platform , which allows users to explore the history of the Puzzle bag – from the first sketch, through the various craftsmanship techniques, to the stories behind each model. There are 3D close-ups, mini-games and puzzles – a playful nod to the theme of the collection. It is a combination of modern technology and traditional craftsmanship, allowing the recipient to experience the product on many levels.

Loewe - anniversary collection of handbags Puzzle 10 / press materials

The collection will premiere in pop-up spaces around the world, and its most spectacular versions will be presented at two prestigious exhibitions: at Genesis Art Gallery in Beijing and at Dopeness Art Lab in Taipei.

Loewe craftsmen will also be present at selected locations to demonstrate the handbag-making process live – from precise leather cutting to perfect panel sewing. This is a celebration not only of exceptional design, but also of the entire heritage of the brand, which has been redefining the boundaries of contemporary luxury through a dialogue between art, design and craft.