This is the most valuable fashion brand in the universe. Worth over $100 billion

The latest ranking of the world's most valuable brands in 2025 shows which companies are truly defining the future. The record value of brands - over $10.7 trillion - is a clear signal that the power of branding has never been so tangible.

In May 2025, Kantar – a global leader in marketing data and analytics – published the 20th anniversary edition of the BrandZ Most Valuable Global Brands ranking . The report is considered the most accurate and comprehensive presentation of brand value, based on a unique combination of financial results and consumer perception.

This year , a historic record was broken: the total value of the 100 most powerful brands exceeded $10.7 trillion , which is an increase of 29% compared to last year.

Apple - the most valuable brand in the world 2025 / Unsplash, Sumudu Mohottige

Apple continues to reign supreme at the top of the ranking, with a staggering valuation of $1.3 trillion . The brand founded by Steve Jobs, Steve Wozniak , and Ronald Wayne is the only one to have crossed the trillion threshold and accounts for 12 percent of the total value of the TOP 100. It is followed closely by: Google ($944 billion) , Microsoft ($885 billion) , Amazon ($866 billion) , and the spectacularly growing Nvidia ($509 billion) , whose value has increased by as much as 152 percent — thanks to the boom in artificial intelligence and graphics chips.

It is worth noting that as many as 82 percent of brands in this year's ranking come from the United States . American dominance has pushed European brands to a mere 7 percent share in the ranking.

The latest ranking also saw the debut of brands that meet contemporary consumer needs. ChatGPT debuted at 60th place, setting a record since Nvidia entered. Stripe (85th place) and Chipotle (86th) joined the elite group, reflecting the power of fintech and modern gastronomy . Sweden's Spotify also returned.

Data analysis shows a clear increase in value in the retail sector (+48%), driven by e-commerce and private labels, and in the technology industry, where leaders such as Microsoft , Accenture and Nvidia respond to business needs.

What about luxury? Unfortunately, the segment fell by 2 percent. The main cause of the crisis is the slowdown in demand in China — until recently the largest market for luxury goods.

But despite a 14% drop to $112 billion, Louis Vuitton is still the most valuable fashion brand (16th place). Hermès is right behind it, and Chanel is 42nd. The conclusion? French luxury continues to inspire, despite changing economic sentiment.

1. Apple ( $1.3 trillion / +28%) 2. Google ( $944 billion / +25%) 3. Microsoft ( $885 billion / +24%) 4. Amazon ( $866 billion / +50%) 5. Nvidia ( $509 billion / +152%) 6. Facebook ( $301 billion / +80%) 7. Instagram ( $229 billion / +101%) 8. McDonald's ( $221 billion / 0%) 9. Oracle ( $215 billion / +48%)

10. Visa ($213 billion / +13%)