White sneakers are passé. In the summer of 2025, this is the only color that matters

Sneakers have been back in fashion for over a decade now, and have even become an essential element of street style, as well as in offices and even on the catwalk. And although the 70s-era shoes aren’t going anywhere, changes are necessary…

I say this with pleasure: Sneakers have been king for many years now, and that's a fact, not my opinion. Around 2014, the golden era of 70s sneakers began, and the fashion world made the classic white sneakers appear everywhere, including where they had previously seemed inappropriate or embarrassing.

Models such as Stan Smith , Samba and Superstars from Adidas , Nike Air Force 1 , Veja V-10 and V-12 or Reebok Club C 85 have become absolute "must have" . Of course, in white versions.

Adidas Stan Smith / photo: Unsplash, Indrajeet Choudhary

However, in recent seasons, there has been a noticeable change in the fashion community's preferences when it comes to sneakers, and especially their color. Where once pure white reigned supreme, today vibrant, eye-catching colors are more common.

The effect of satiety? Possible. It's probably just that fashion experts are already noticing the new king. "Pale yellow is the new white "?

The bright yellow, summery colorway is becoming a bigger and bigger hit . Whose doing? Most likely Harry Styles , who was seen walking in the Collapse Re-Nylon and Suede Elasticized Sneakers from Prada with a thin sole, and in a sunny version. Well, it probably goes without saying that the shoes became an instant hit.

Collapse Re-Nylon and suede elasticized sneakers / photo: Prada

And yet the situation with the author of the song "As It Was" in the lead role fits into a broader trend. Loewe's cooperation with the On brand brought the Cloudventure 2.0 model also in a fresh, lemon shade.

Cloudventure 2.0 sneaker / photo: Loewe

The Tennis by Jacquemus in a light yellow version is also very popular.

It seems that sneakerheads have put white aside for a while in favor of something with more character, but also fitting the current summer weather. Conclusion?

If you're planning on buying new shoes, skip white . But don't worry, the sorbet yellow is just a signpost . Just go for a color that cheers you up.

The Tennis / photo by Jacquemus

Do you have a lot of white shoes? No problem, you don't have to throw them out in a hurry now . Fashion changes at a dizzying pace. Sooner or later... they'll be trendy again.