Ramadan shopping from the 'pocket' market

This year, the shopping preference for iftar , which will fall earlier in the day, is online. It was estimated that the market spending in Ramadan in online card shopping exceeded 35 billion liras in 2024, and the growth is expected to continue in 2025. Evaluating the 2024 Ramadan data, GetirBüyük , one of Turkey's largest online markets, announced that the highest demand in Ramadan was for the vegetable and fruit category, followed by staple foods. The categories with an increase in orders show that the habit of breaking the fast at home continues.

There is definitely pita

GetirBüyük evaluated the online grocery shopping habits of its users according to the orders they placed during the Ramadan period. When looking at the Ramadan shopping of 2024 , the fruit and vegetable category increased by 11 percent and became the most ordered category. Second place was staple food with a 9 percent increase, and meat products with a 6 percent increase took third place. Ramadan pita bread was included in one of every 10 baskets. In ready-made soup orders, which is a product whose consumption increased 10 times during this period, users preferred chicken noodle soup first, while soup with vine leaves in meat broth came second.

10x increase in tea

GetirBüyük users’ order preferences are concentrated 4 hours before iftar during Ramadan. In basic food preferences, tomato paste increased by 22 percent, legumes by 17 percent, flour by 13 percent, butter by 16 percent, and spices by 34 percent. Date orders increased by 4 times during Ramadan, and sales of pastırma, the star of iftar meals, increased by 11 times; 10 times more tea was ordered.

300 million campaign

Expressing that they deliver more than 5 thousand products to their users in 47 provinces across Turkey at affordable prices and effortlessly, Getir Market General Manager Elif Çar said, “We are happy to have grown 50-fold in the last four years with GetirBüyük and reached a total of 81 million orders. In our country, where the online market share increases significantly every year, we have grown 44-fold in the fruit and vegetable category, 40-fold in the basic food category, and 50-fold in the home and living category in the last four years. This year, we aim to grow 25 percent with our innovation-based flawless customer experience focus and affordable pricing strategy even without a campaign at GetirBüyük. We will continue to support our users with a campaign of approximately 300 million TL during the 2025 Ramadan period.”

Orders are delivered to your door by vehicle

Underlining that they offer their users the fastest and most affordable way to shop with GetirBüyük, a giant market where the shopper does not have to go physically, Çar said that consumers can receive their shopping within 30-45 minutes without leaving home or use the appointment delivery option.

Elif Çar said, “Many users who do online grocery shopping are still hesitant to shop for fruit and vegetables because they think that online shopping is not the same as buying by seeing. In order to eliminate these concerns of our users, we started working by including our greengrocers in our store staff last year. With the importance we give to women’s employment, approximately 20 percent of our greengrocers are women.”