The strongest shield in investment: Physical gold

In today's world, as economic uncertainties, geopolitical crises, and digital threats increase, investors are once again seeking safe havens. Ahmet Cumhur Kitiş, Chairman of the Board of Demaş A.Ş., emphasized that gold is not just an investment but a historically proven guarantee. Kitiş stated that as uncertainty deepens daily under the shadow of global political tensions, wars, economic disruptions, and crises, investors should once again turn to the "safe haven" of gold.

"The most logical way to stay safe in the long run is to own physical gold."

In a period where global uncertainties are deepening and temporary calms are followed by new crises, gold is once again the safest haven for investors, Kitiş said. “The world is once again going through a period where uncertainty is deepening and the search for security is accelerating. We must not lose hope; however, there is a fact we cannot ignore. The calms we have observed in recent days, which I believe are temporary, are not indicators of truly resolved problems; more likely, they are the calm before the storm. Unfortunately, we are moving towards a lack of solution, not a solution. Every day, a new crisis headline, even if it hasn't yet been triggered, makes the instability of the global system more visible. In other words, temporary calms can be deceptive. A geopolitical or economic headline that seems calm today could ignite the fuse of a sudden rupture tomorrow. And this cycle, unfortunately, continues to increase in frequency. In such a world, investors need to see a clearer truth: Gold is not just a precious metal, but an asset protection tool that has stood the test of time. Considering our country's current economic conjuncture and the fragility of the global financial system, the most logical way to stay safe in the long term is to own physical gold.” "It's about being," he said.

"Gold rewards the patient investor, not the impatient one."

Ahmet Cumhur Kitiş emphasized that gold holds a more strategic position than ever for those who, without being deceived by short-term fluctuations, shift their investment direction to long-term security. He said, "Short-term price fluctuations should not derail investors. The main goal is to increase our gold holdings and strengthen our portfolio. Because price is only a momentary indicator; gold's true value reveals itself over time and in times of crisis. Therefore, strengthening at least 30% to 40% of individual investors' portfolios with gold is not only a smart choice but also a strategic necessity. Gold rewards the patient investor, not the impatient. It is neither as volatile as the stock market nor as speculative as foreign exchange. But when a crisis strikes, it is the one that stands out above all others. It is no coincidence that even central banks, large funds, and government reserves are now turning to gold. We are going through a period in which gold under the mattress is gaining importance again in Türkiye. This is not only a cultural tradition but also a natural reflex: As insecurity increases, people turn to their most trusted haven. "The close contact that companies like these establish with individual investors shows that this need is being reshaped and that different segments of society are becoming more aware," he said.

Kitiş concluded by saying, "The economic model may change, currencies may collapse, the perception of trust may be lost, but the historical function of gold will never disappear. Because gold is not just an investment; it is resistance, protection, and stands the test of time. When buying gold, our goal should be the amount of gold we possess, not the price. We should focus on the number, the weight, and the physical asset. Price comes and goes; gold remains. Physically holding gold has become even more valuable in today's digitalized yet fragile financial structure. The real security against banking systems, digital monetary policies, or external interventions is still the pure gold you hold in your hands. Those who act with a medium- and long-term strategy, not with the expectation of short-term gains, truly profit from gold. This necessitates that at least 30% to 40% of portfolios be allocated to gold. The recent revaluation of gold under the mattress in Türkiye is not just an economic reaction; it is the public's instinctive risk-avoidance reflex. The rise of this trend also requires brands to build trust models that touch society. Because in the end, gold always wins. This is not just an observation or a slogan; it is a recurring theme throughout history." "It is a fact he has proven. When the time comes, only he will speak. Those who have already passed that time will watch silently," he said.

UAV

Reporter: News Center