How digital technologies support car dealerships

• Online services allow you to find offers from all over Poland. This is especially important in times of uncertainty, when interest in changing cars is waning.
• Access to ads from all over Poland expands the market available to dealers and significantly increases the range of models available to customers.
• New technologies are therefore becoming a benefit to both parties. A prime example is the Toyota & Lexus Dobrygowski dealership, which has been working closely with OTOMOTO for two decades.

In the 21st century, online platforms have become the primary and most important place to find car listings. According to a report by OTOMOTO Insight , the platform is visited by approximately 13 million users each month, each viewing more than 10 cars.

Does this mean that traditional car dealerships have lost their purpose? No. They've become an important element of a system in which the internet is the primary source of searches, but the dealership is a source of verified offers and a reliable place to pick up purchased cars.

True stories from OTOMOTO

The OTOMOTO platform cares for its business partners and offers them opportunities to improve the quality of services provided and the scope of their activities, for example by providing tools that increase sales efficiency and marketing support.

A prime example is the Toyota & Lexus Dobrygowski showroom , which has been working closely with OTOMOTO for two decades. Both companies share a passion for connecting customers looking for their next car with their dream cars. They also share common values, such as a customer-centric approach to business, an appreciation for people and their emotions, and an awareness of the benefits of utilizing the latest technologies.

Toyota & Lexus Dobrygowski is also the hero of the latest spot from the cult series "True Stories", in which he shows the case of one of his young employees who came into contact with Toyota a dozen or so years ago, when as a little boy he was picking up a new car with his grandfather at the Dobrygowski showroom.

"Getting a car delivered is always a celebration, a special moment. Today, this guy, Antek, works with us and makes sure that customers receiving their new car feel as magical as he did back then," says Ireneusz Koziarz.

This applies to both new and used cars. With new cars, time is of the essence. Typically, a car ordered from a dealership with a specific trim level requires a wait of several months for it to be specially manufactured for you. However, it may be that such a new car is already waiting for a buyer at a car dealership.

A used car tailored to the customer's needs. The internet comes to the rescue.

The used car market is unique. New cars are essentially similar in every dealership, but each used car has a different history, mileage, and unique equipment configuration.

The supply of used cars has been very high in recent years. Buyers know that finding the best car for their needs requires a little more time and searching beyond their immediate surroundings.

Online services allow you to find offers from all over Poland. This is especially important in times of uncertainty, when interest in changing cars is waning. Access to listings from across Poland expands the market available to dealers and significantly increases the range of models available to buyers. New technologies therefore become a benefit to both parties.

Poles are looking for used cars. The numbers speak for themselves.

The new car market has been in crisis recently. This is affecting the used car market, where fewer newer models are appearing (if we buy fewer new cars, fewer used cars are entering the market). On the other hand, buyers who decide not to buy a new car are more likely to choose slightly cheaper offers from the used car market than new cars.

This is evident in sales statistics. The OTOMOTO Insights report indicates that in June of this year, the share of the cheapest cars, priced up to PLN 20,000, fell by 1.4 percentage points, while the share of cars priced between PLN 100,000 and PLN 200,000 increased by almost 1 percentage point.

The largest number of used cars on the market (over 34%) is in the price segment of PLN 20,000–50,000, and this is an amount that can justify a trip to buy a car even at the end of Poland.

Thanks to OTOMOTO, because this is the main source of our clients, we are visited by customers from all over Poland

- says Ireneusz Koziarz, sales manager of Toyota & Lexus Dobrygowski from Lubin, in the "True Stories" spot.

Cooperation brings results and benefits to both parties

The company has been cooperating with OTOMOTO for almost two decades and this year it was awarded the title of Titan of the 20th Anniversary.

Steve Jobs said that innovation distinguishes a leader from a follower. The 20th Anniversary Titan honors the company that, together with OTOMOTO, has set and developed online sales standards for two decades. Toyota & Lexus Dobrygowski is proof that courage, professionalism, and technology are the foundations of long-term success.

– said Agnieszka Czajka, general manager of OTOMOTO / OLX Group, during the OTOMOTO Titans gala.

During this time, the ability to advertise their cars online and use specialized sales services allowed local dealers to reach a reach they could never have afforded without an online presence.

Throughout its history, Toyota & Lexus Dobrygowski has expanded in many directions. The number of physical showrooms has also increased. Dobrygowski chain showrooms are also located in Wrocław, Rybnik, and Kraków.