Reform will sweep through Labour’s Red Wall at election says new poll

A new poll carried out in Labour's so-called Red Wall shows soaring support for Nigel Farage and Reform. The data, which comes ahead of next month's local elections in May, also shows a fall in popularity for Labour among voters in the North-West, North-East, Yorkshire and Midlands.

Polling agency Survation spoke to voters in the regions, with the results published by The Sun. The data shows that Reform's support since the election has increased from 18% to 30%, while Labour's vote share has dropped from 39% to 27%. The Sun reports 44% of people surveyed believe Reform is the biggest threat to the Government, with the Tories picking up 26%.

In the North and Midlands, Sir Keir Starmer's net rating is -26% - with 27% approving of him and 53% approving.

Mr Farage is on -4 and Conservative leader Kemi Badenoch on -8, the data shows.

Mr Farage is ahead of both the Labour and Tory leaders over who voters think will make the best Prime Minister and also leads the PM on who best represents the views of working people.

Reform also has a 16-point lead over Labour on which party "represents real change" and Mr Farage is ahead on who "can fix immigration".

The Sun reports for where local elections are taking place next month, Reform as it stands would get 29% of the vote, with Labour and the Tories receiving 20% and 24% respectively.

The research also shows the cost of living is the most important issue for people when deciding how they will vote in May.