Huawei launches second trifold smartphone at $2,500 as it looks to cement comeback

Huawei on Thursday launched the second generation of its trifold smartphone, as the Chinese tech giant looks to cement its comeback in its home market and dip its toe back overseas.

The Shenzhen-headquartered tech firm took the wraps off of the Huawei Mate XTs, which starts at 17,999 Chinese yuan ($2,520) and goes up to 21,999 yuan for the model with the largest memory.

Foldable smartphones typically have one hinge that allows a user to fold the device in half. Huawei's Mate XTs is dubbed a trifold — meaning it has two hinges that allow it to be folded at two points. The phone turns into a tablet-like device when opened up.

Huawei pioneered the concept last year when it launched the Mate XT, which was the first device of its kind. The product initially debuted in China, before hitting select overseas markets earlier this year.

The company will be hoping the Mate XTs will help it sustain the momentum it has rekindled in the Chinese smartphone market since late 2023.

Huawei's market share in China jumped to 18% in the second quarter versus 15% in the same period last year, and the company is now the biggest smartphone vendor in China, Counterpoint Research data showed. In the Chinese foldable phone category, Huawei dominates with a 75% share of the market, according to the International Data Corporation (IDC).

Huawei sold 470,000 units of the Mate XT device since launch to the end of the second quarter of this year, generating over $1.3 billion of revenue, IDC added.

"The performance is quite strong considering it's one of the most expensive smartphones available and this shows there is a demand for something innovative," Francisco Jeronimo, a vice president covering devices at IDC, told CNBC.

Huawei is looking to show it can still innovate, after its smartphone business was crippled in 2020 by U.S. sanctions that cut the company off from key software and chips. Since then, Huawei has developed its own operating system and managed to get some less-advanced chips manufactured in China for its more recent devices, allowing it to make a comeback.

Still, Huawei's market share remains tiny outside of China, as it faces a number of challenges.

Huawei's Mate XTs will run HarmonyOS 5.1, the latest version of the company's own operating system.

The company is positioning the handset as a productivity-focused device and will bring PC-grade apps that are optimized for the smartphone's trifold screen.

Just as with a PC, users can stack, resize and move different windows around on the phone's large screen.

The phone will come in four colors and pack a so-called 5600 milliampere-hour (mAh) battery, which is comparatively large relative to current devices on the market.

To entice buyers, Huawei is offering at least 50% off screen replacements, as well as two free appointments to service the phone at home or at a preferred location.