Millions are flocking to grow virtual gardens in viral 'Roblox' game created by teen

Whether it serves as a chill escape from the onslaught of the real world or simply a way to beat vacation doldrums, a viral Roblox game about gardening has become the surprise hit of the summer.

Grow a Garden, created by a 16-year-old in a few days, has shattered records for the most concurrent players of any game in history, beating out video games that take years and millions of dollars to develop.

And there’s no one to shoot, fight or race. If your last attempt at cultivating vegetables was FarmVille in 2010, don't worry — your tomatoes will grow even if you never water them.

Grow a Garden is as simple as its name suggests — players can fill a plot of land with plants and animals, harvest and sell, trade or steal each others' bounty. The game is low stress, with an aesthetic reminiscent of Minecraft and a soundtrack of soothing classical tunes such as Mozart's Rondo Alla Turca playing in the background. Its popularity has further cemented Roblox' place not just in the gaming world but in popular culture — for better or for worse, it's where the kids hang out.

“The word I keep hearing used over and over to describe this particular game is that it’s chill, which is just such a nice alternative. I get a lot of sort of that Animal Crossing vibe from it. You know, like you can check in, you can check your gardens, you can get some new seeds, you can plant them,” said Becky Bozdech, editorial director at the nonprofit Common Sense Media. “I have an 11-year-old son who (plays it) and he says to him the big difference is that a lot of games have a big giant objective that you have to do, but in Grow a Garden, you can just kind of hang out and do what you want.”

Coincidence or not, Grow a Garden soared to popularity around the same time that Take-Two Interactive announced it would delay the launch of its wildly anticipated Grand Theft Auto 6 until next year. In late June, the gardening game logged 21.6 million concurrent players, surpassing Fortnite’s previous record of 15.2 million according to Roblox. Analysts who follow Roblox's stock say Grow a Garden is helping boost the company's revenue and will push the company's quarterly earnings numbers above Wall Street's expectations.

While it's not clear if the GTA audience flocked to this simple gardening game to pass the time until then, the timing reignited the age-old debate about who gamers are and what titles are taken seriously by the video game establishment. It happened with Candy Crush, with puzzle games, with Animal Crossing. Are people who play cozy games true gamers? Or is the title reserved for the folks who shoot enemies in Call of Duty or drive around creating mayhem in GTA?

“There’s a huge percentage of gamers that play Roblox and the actual industry just views it as like this esoterically immature platform of weird gameplay habits,” said Janzen Madsen, the New Zealand-based CEO and founder of Splitting Point studios, which acquired the game from its teenage creator. “Well, I actually think in five years this is what player expectation is gonna be. And because you guys haven’t embraced it, like you’re not gonna know how to make games.”

To start growing your garden, you'll need a Roblox account. The game will start you out with an empty plot and some money — sheckles — and a starter seed. From there, you can plant seeds, harvest and sell your crops and buy more seeds, animals or tools for your garden. While it is possible to play the game without spending real-world money, it will take longer. Once you sell enough crops, you earn money to buy more expensive seeds beyond basic carrots and blueberries.

“For me, I just, I really want to get all the rarest stuff. I’m a completionist, so I want everything and that’s what’s fun for me,” said Leah Ashe, a YouTuber who plays Grow a Garden and other popular games to an audience of 5.3 million. “It’s really cool because you can come together because the seed shop is global, so everybody’s shop is the exact same. So you can work with other people and be like, ‘Oh my gosh, the sugar apple is in stock. Get online!’ The seed shop updates every five minutes, so there’s always something pulling you back into the game.”

For Roblox, which has faced a backlash for not doing enough to protect kids on its gaming service, Grow a Garden has served as something of a reprieve — along with new safety measures such as chat restrictions and privacy tools.

New players get help from more established peers who send them gifts and let them know when rare seeds become available in the seed shop.

Bozdech said that “if you have the right supervision and guidance,” Roblox can be a positive experience for kids, allowing them to create their own designs or practice coding, for instance.

“Something like Grow a Garden, particularly, is a nice opportunity maybe for parents and kids to play together,” she said.

And perhaps the slow cultivating of a magical garden can benefit parents too.

“It’s hitting a nerve, you know?” Bozdech said. "People need an escape from the world, I think we all do.”