Why Understanding AI Doesn’t Necessarily Lead People to Embrace It

Artificial intelligence has become an invisible assistant, quietly shaping how we search, scroll, shop, and work. It drafts our emails, curates our feeds, and increasingly guides decisions in education, healthcare, and the workplace. As companies increasingly integrate AI into their products and services, a critical but often overlooked question emerges: Why do some people embrace AI enthusiastically while others seem more hesitant?