Can Small Cities be Spirit's Savior? Carrier Eyes Underserved Markets in New Deal

This new partnership looks like a smart workaround within the limits of Spirit’s operating model. If routes are chosen well, it could be the most creative chapter yet in the carrier’s post-bankruptcy playbook.

Spirit Airlines, still navigating its post-bankruptcy recovery, is betting on “historically underserved regions” to help fuel its comeback.

The ultra low-cost carrier has announced a strategic partnership with regional operator Contour Airlines. It aims to link Essential Air Service (EAS) markets in the United States with major leisure destinations.

The deal gives Spirit access to small cities without the overhead of traditional regional operations. Depending on its scale, it could mark a smart step towards profitable network growth after a challenging few months.

According to the companies, the agreement “will increase connectivity to the national air transportation system and bring affordable travel options to underserved communities across the country.”

Contour is best known as one of the largest operators within the U.S. Depa