Hilton to Bring NoMad Hotels to Asia With Singapore Debut

As luxury goes local and lifestyle goes upscale, Hilton’s NoMad debut in Singapore makes a clear statement about the future of luxury hospitality in the region.

Hilton Hotels on Monday announced its plan to launch its luxury lifestyle brand NoMad in Singapore, the brand’s first global expansion under Hilton’s ownership.

Hilton and Singapore-listed property group UOL plans to open the 173-room NoMad Singapore in early 2027 on Orchard Road, the city’s retail heart.

Alan Watts, Hilton’s president for Asia Pacific, described Singapore as the first of “many cities in Asia” to welcome NoMad. “This signing adds a new and significant dimension to Hilton’s phenomenal growth story in Asia Pacific,” he said, adding that luxury lifestyle travel is seeing strong, sustained demand across the region.

The Singapore debut follows Hilton’s acquisition of a majority stake in Sydell Group, the parent company of NoMad.

Hilton’s decision to purchase NoMad