How Chinese Tourists Are Traveling Differently This Labor Day Break

This Labor Day China’s travelers are chasing vibes, not views. If your destination lacks soul or story, you’re off the map. Authenticity is the mantra.

China is bracing for a major outbound travel surge during this year’s Labor Day Golden Week. An average of 2.15 million cross-border passenger trips are expected per day, according to the National Immigration Administration (NIA).

The five-day holiday begins May 1, with peak volumes anticipated on the first and last days, the NIA said on Monday.

Data from Fliggy and Trip.com Group revealed that Chinese travelers are not only spending more this year — they're also traveling smarter, longer, and deeper.

Fliggy reported a notable uptick in per capita travel spending, driven by flexible, immersive itineraries. Increasing numbers of travelers are taking on extra vacation days before or after the official May 1–5 period to maximize their experience.

“An increasing number of travelers are opting to take an extra four days off before or after the holiday period,” Fliggy said.

The flavor of outbound travel is chang