The 'fairytale' town in Majorca that's popular with locals for its charm and beauty

The picturesque town of Alcudia is one of the most popular resorts on Spain's Balearic Islands, located in the northern region of Majorca. It is just a kilometre inland from the famous holiday resort of Port d’Alcúdia, and it's the ideal place to taste rich Majorcan heritage without having to stray too far off the beaten path. It's a firm favourite with both locals and Spaniards flocking to the island for summer getaways.

Villages in Spain received 39.2 million national and international visitors in 2024, with 68% being Spanish tourists. According to data published in a report by the organisation with Telefónica Tech, Alcudia, Majorca, was the most popular village. Travel aficionado Gabi, on her blog Thelithuanianabroad, hailed it as "one of Majorca's most beautiful towns."

She confessed: "Growing up in Germany, I always thought that Majorca was a party island where you can find annoying tourists drinking sangría out of buckets."

Gabi continued: "But if you leave Majorca's party area you will find a fairytale island with blue water and white sand beaches, old towns, and incredible nature. In my opinion, the Balearic Islands are a very underrated holiday destination."

Alcudia is a haven for those seeking to soak up Spanish evening culture. Its restaurants and cafes boast beautiful terraces and cosy gardens.

Stylish boutiques and Majorcan specialities line the streets, and it's the norm to stroll past Medieval houses as you wander the streets.

Major attractions include the town hall and the Casas Señoriales, the majestic houses of past nobility.

The travel experts at abcMallorca said: "Here and there, you get a glimpse of one of the big, shady patios, and time and again, you reach the outer rim of the town wall."

This medieval UNESCO World Heritage site offers the ideal setting for a tranquil evening amble.

The old town is more about exploring its historic buildings, charming squares, and lively markets. Its size is secondary to its atmosphere and the attractions it offers.

The Roman city of Pollentia, now an archaeological site in Alcudia, offers a glimpse into Roman life in the Balearic Islands. It was once a thriving Roman settlement with a forum, theatre, and residential areas.

The seafront brims with eateries serving sumptuous Mediterranean fare—think tapas, Sangria, and the iconic Majorcan ensaimada.

For a lively atmosphere, explore the area near the Bellevue Strip, which has both nightlife and family-friendly attractions. If you're looking for a more relaxed experience, Alcúdia beach is a popular choice with its clear, shallow waters and soft white sand.

Don't miss out on nearby beaches like Muro Beach, Platja Des Coll Baix, Playa El Mal Pas, or Playa de Sant Pere, a secluded spot popular with the in-the-know.

A British holidaymaker who stumbled upon the "secret beach" shared their experience: "This quiet beach in a residential area is usually full of locals and has a family vibe. It has a chiringuito (bar/restaurant) and a portalet and a hose hooked up for a shower. The beach is very child-friendly with a gradual entrance into the water."

Other idyllic towns that have captured the hearts of both locals and Spanish tourists include Soller and Pollensa.