UK’s most expensive seaside town 'abandoned' by tourists over £10 charge

A new £10 parking charge is putting off day-trippers from visiting Salcombe, recently branded the UK's most expensive coastal town.

Lloyds revealed in May 2024 that the average house price in the Devon hotspot has tumbled by 22% to £970,657, compared to over £1.2million in 2022. However, Rightmove's August rankings still positioned Sandbanks and Canford Cliffs in Dorset at the summit of the list for the most costly seaside towns, with average asking prices of £1.5million and £1.2million respectively.

Salcombe, known for its high concentration of second homes - making up about 60% of its housing stock - is already hitting these properties with double council tax. It comes after reports of a small fishing village with some of UK's best seafood but hardly any tourists.

The recent launch of a £10 daily parking fee for visitors has triggered outrage, whilst South Hams District Council provides locals an annual permit for £5, enabling them to park for £8 per day, reports Devon Live.

Local business owners are worried about the effect on trade. Beck Gordon, owner of a cafe and fishmonger's, said: "It's quieter generally. The parking's definitely an issue."

She noticed a drop in visits from nearby residents, saying: "In terms of day-trippers, if you talk about more local people, they definitely don't come any more."

Gordon also emphasised the gap in parking costs, pointing out it's cheaper to get a weekly parking ticket for £25 or £50 than paying the car park fees, which would total £70. She branded the situation "absolutely ridiculous".

A local cafe manager revealed that she spends a whopping £120 of her earnings solely on parking. Councillor Julian Brazil, who is in charge of community services at the local council, commented: "We'd like to do everything to help the tourism trade and we have kept our car parking charges as competitive as possible.

"Residents of the South Hams can benefit from our discounted resident parking scheme." He also highlighted the benefits for Salcombe's workforce, stating: "Many workers in Salcombe have benefited from our competitive parking permits, which offer significantly lower long-term parking compared to our pay-on-the-day rates."

Councillor Brazil was frank about the financial decisions, asserting: "Be under no illusion, we don't want to increase prices, but this is the best choice for us under the circumstances we find ourselves in."

He further clarified the reasoning behind the pricing strategy: "Our prices have been frozen for four years, and now everyone who benefits from our public services are being asked to contribute, and that includes our visitors."

Property experts at Zoopla have pinpointed Devon's South Hams district as a prime location. The area, which includes the historic town of Dartmouth and nearby Kingsbridge, Ivybridge, Salcombe, and Totnes, is deemed "desirable".

They expanded on the available housing options, stating: "Dartmouth and its surrounding town and villages offer a range of properties from terraces, cottages and merchants' houses, to new-builds and luxury sea-view flats, town houses and boathouses."