What American’s New Retro Jet Reveals About the Business of Airline Nostalgia
It’s often said in the airline business not to waste a crisis, but the same apparently applies to a big birthday. As American Airlines gears up for its centenary in 2026, it isn’t wasting any time.
On Wednesday, the airline unveiled plans for a special livery. The retro Boeing 777-300 design blends the quirks of the 1930s with the contours of its largest long-haul jet. The orange lightning bolt that once streaked across the fuselage of the Douglas DC-3 has returned, now stretched across an aircraft that flies nonstop to Tokyo, London, and Sydney.
The “Flagship DFW” aircraft will take flight next month, just as American prepares for a full year of centennial celebrations.
https://www.youtube.com/watch?v=IjmZphxvdc0The move is a calculated act of brand storytelling. Airlines incr
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