Berlinale Partner: How TikTok is influencing the cinema industry

TikTok has evolved from a platform for short entertainment clips to a key player in the film industry. With its partnership with the Berlinale 2025, the app is also showing how it is changing the way films are discovered, marketed and experienced.

The app has not only revolutionized the consumption behavior of video content, but has also had a profound impact on the film industry. With the official partnership with the 75th Berlin International Film Festival (February 13 to 23, 2025), TikTok is now further underlining its growing importance in the film world.