Comeback: Jung von Matt prevails at Mini

Mini has found a new (old) agency partner

In the end, it took longer than expected, but now the decision has been made: Jung von Matt is Mini's new international lead agency. The Hamburg agency group is replacing the previous supervisor Anomaly - in a constellation that is quite unusual.

For Jung von Matt, it is a comeback at Mini. The agency already looked after the BMW Group subsidiary in 2000 and most recently from 2015 to 2021.