Business with Ease: Why real connections are made in Zurich

Zurich is known as a financial center, a hub of innovation, and a city with a high quality of life. But a closer look reveals that the city offers ideal conditions for business events that not only function but also inspire. Short distances, a strong network, a sustainable approach, and an environment that creates space for exchange and new ideas – this is where real connections are formed.
Zurich is one of the most sustainable conference destinations in the world. The city is part of the "Swisstainable" movement and has been awarded the EarthCheck sustainability certificate. Initiatives such as the "Go Sustainable" study tour in Zurich and Lucerne demonstrate how sustainability can be implemented concretely and effectively at business events. Ecological, social, and economic aspects were systematically integrated throughout the entire customer journey – for example, through environmentally friendly mobility, regional partnerships, and the involvement of social institutions. Critical to the success were the clear communication of shared goals and the early involvement of all stakeholders.
The entire case study is available here
What many people don't know: The Greater Zurich Area has a higher concentration of BigTech companies than Silicon Valley. Apple, Google, IBM, Microsoft, and Nvidia are all represented in Zurich. In addition, there are top-class universities like ETH Zurich and the University of Zurich, leaders in research and innovation.
This concentrated innovative power offers an inspiring environment for business events and ideal opportunities for content-related collaborations. Specialist presentations, keynote speeches, or company visits can be organized in just a few minutes – with partners who set global standards.
Zurich is not only a stage for business but also a place for experiences. Meetings held here automatically offer the opportunity to combine their event with an attractive supporting program: team-building on an e-bike tour through the city, networking at a cooking event featuring regional products, a visit to the Lindt Home of Chocolate, or pure inspiration at the Kunsthaus Zürich. The perfect experience can be found for every group and every destination.
Zurich is also a dream destination for "bleisure" travelers who want to combine business with pleasure. The Alps are less than an hour away.
From historic guildhalls to modern convention centers, Zurich offers venues for every type of event, from small team meetings to international conferences with 1,500 guests. The technology is state-of-the-art, the catering is high-quality, and the service is seamless. And anyone needing support can find it at the Zurich Convention Bureau, which offers free advice to event organizers and provides a strong network of partners.
The collaboration with local partners is collaborative, professional, and characterized by that famous Swiss precision. "Everything just works in Zurich," many organizers say after their event. And they'll be back.
An often underestimated success factor for successful events is the environment. Clean air, good food, a safe environment, and a high level of cultural diversity – all of these contribute to people feeling comfortable and open to each other. People who feel comfortable think more creatively, communicate better – and experience more.
Zurich is compact and cosmopolitan, modern and tradition-conscious. With approximately 450,000 inhabitants, it offers everything a metropolis deserves, but with the quality, clarity, and efficiency of a Swiss city. Direct international flights, a state-of-the-art transportation network, and short distances between the airport, city center, and event venues make Zurich logistically ideal for business events.
Those who meet here think bigger, network more easily – and take away more than just results: real encounters, new perspectives and a good feeling.
Would you like to talk to us personally?
Meet our team at IMEX in Frankfurt from May 20-22, 2025. Your local contact: Gregory Baur, Zurich Convention Bureau
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