Food industry: Major merger in the coffee market
The US company, which produces drinks such as Dr Pepper and 7Up, is taking over the Dutch company JDE Peet's, which is responsible for brands such as Jacobs, Tassimo and Senseo.
A multi-billion dollar merger is looming in the beverage industry. US company Keurig Dr Pepper submitted a takeover offer on Monday for Dutch company JDE Peet's, the maker of Jacobs coffee and brands such as Senseo and Tassimo. The offer is valued at €15.7 billion.
The US company Keurig is known in Germany for the soft drink brands Dr Pepper, 7Up, and Sunkist. The company also owns the Green Mountain coffee brand. Following the merger, the new company will be split into two independent companies, one concentrating the global coffee business and the other the North American soft drink business.
The German billionaire Reimann family is behind the two merger partners, Keurig and JDE Peets. They are among the largest shareholders of the US beverage company and control the Dutch coffee roaster.
Analysts considered the move strategically sound. The offer caused a surge in share prices on the Amsterdam Stock Exchange: JDE Peet's shares rose by 18 percent on Monday.
süeddeutsche
