Selling a startup: The founder of a business exchange gives tips

Artur Morozas is the founder and CEO of the Viaductus business exchange.

Viaductus, Getty Images, Collage: Startup Scene

Earning money, enjoying leisure time, minimizing risk, pursuing new ideas – the reasons why founders sell their startups are varied. Some founders don't want to give up 100 percent of their shares, but want to continue working in their startup after a partial sale. Depending on the founders' objectives, various buyers are possible.

To help companies find the right buyer, Artur Morozas (CEO), Sven Gräber (CGO), and Christopher Heckel (CTO) founded the company exchange Viaductus. Viaductus connects company sellers and potential buyers via an online platform.

In an interview with Gründerszene, Viaductus CEO Morozas explained what startup founders need to consider when looking for a suitable buyer, how the transaction process works, what potential buyers focus on, and what constitutes an attractive company valuation.