Trip to Sweden: Visiting Pippi

It 's just a small side note that says a lot about this amusement park called Astrid Lindgren's World, and perhaps even more about the real world: There are no prohibition signs here. No "Please do not touch!" No "No treading on the grass!" Nor are there any of those silently screaming marketing signs: "Buy three, get one free." Later, Joacim Johansson, the managing director of Astrid Lindgren's World, will explain: "That's part of the concept. We want to have as few signs as possible."