How Netflix 'stole' the movie of the century from Sony and why you haven't even heard of it.

The chances of you knowing what K-Pop: Demon Hunters is depend on your age. If you're under 20, which is the film's target audience, you've almost certainly heard of it. If you're over 40, you've probably heard it too, but in the background on TV because your kids are constantly watching it.

Be that as it may, this Korean production is the sensation of the year, arguably even the century. In just two months since its release on Netflix, K-Pop Wars, as it's been translated in Spain, has already become the most-watched film in Netflix history . As the graph below shows, its growth trajectory is nothing like the platform's other hits , which tend to stabilize two weeks after release. Demons Hunters is a film designed to be watched again and again.

Its success is further underlined by the fact that it's the only film in Netflix's catalog to have been shown in theaters after its online release. In a single weekend, it grossed $20 million in California , more than double what Martin Scorsese 's The Irishman earned in a worldwide theatrical release. Curiously, viewers aren't going to the theater to see the film, which they've already seen dozens of times at home, but to sing along and socialize with other fans , often dressed up as the heroes on screen.

K-Pop Demons Hunters has accumulated 236 million views on Netflix and one of its songs, Golden , has snuck into number 1 on the US Billboard . Like most recent blockbusters, the key isn't in the script or the actors, but in a refined formula that keeps viewers enthralled with the action, especially the younger ones. "Everything is very well measured, almost millimetric . There's a lot of color, heartwarming scenes, the songs are very catchy... you're left stunned watching. And then, because you want to know what you've seen, you get into a loop of information about the film, K-Pop... which is endless," explains María Valverde , a social media influencer specializing in Asian topics. "Demons Hunters goes beyond what we fans like. It's an easy-to-watch film , with many references to Korean culture and universal themes like negative feelings, which in this case are materialized in physical demons. I don't think anyone will find it too strange," he continues.

The chances of you knowing what K-Pop: Demon Hunters is depend on your age. If you're under 20, which is the film's target audience, you've almost certainly heard of it. If you're over 40, you've probably heard it too, but in the background on TV because your kids are constantly watching it.