It's official: Apple announces the arrival date of the iPhone 17 and generates excitement with a big new surprise.

Apple has just confirmed the date and time for one of the most anticipated events of the year. As is customary year after year, the Apple company will unveil its next generation of iPhones in the first weeks of September.

The event will be held under the theme 'Awe Dropping' at Apple Park in Cupertino, California, USA, at 10:00 a.m. (7:00 p.m. in mainland Spain).

Apple will hold this new presentation event on September 9 , where the iPhone 17 series is expected to be unveiled.

The company sent out press invitations this Tuesday, announcing that the broadcast can be followed on its official website.

This is expected to be the launch event for the iPhone 17 series , which will likely consist of the standard version of the iPhone 17, the iPhone 17 Pro, and the iPhone 17 Pro Max . Although considering all the leaks and rumors, it is most likely that these will be accompanied by a new version never seen before by Apple, with the iPhone 17 Air.

This model would be ideal for those users looking for a more advanced iPhone than the basic model, but don't require all the features or don't want to pay the high price of the Pro.