10 things to know about Sydney Sweeney, the actress at the heart of a controversy after a jeans ad deemed racist

Portrait A campaign for the American Eagle brand featuring the 27-year-old American actress, who rose to fame in the series "Euphoria," has sparked heated controversy across the Atlantic, with critics seeing it as promoting eugenics and white supremacist ideals.

By Marie Fiachetti

Published on July 31, 2025 at 4:49 p.m. , updated July 31, 2025 at 5:07 p.m.

Sydney Sweeney in the American Eagle commercial. SCREENSHOT - AMERICAN EAGLE

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Excited about shooting an independent film in her hometown of Spokane, Washington, 12-year-old Sydney wants to persuade her parents to let her pursue an acting career. To convince them, she presents them with a… five-year career plan. Success! The following year, the family moves to Los Angeles. Later, alongside her career, she will take a business course to learn how to read and…