Landes: everything you need to know about the new website arenesdedax.com

A listed historical monument since the centenary of its construction in 2013, the spa town building now has its own digital address

The City of Dax launched a new website online on the afternoon of Friday, June 13, 2025, under the domain name arenesdedax.com . The innovation presented by Julien Dubois, the mayor of the spa town and current president of the UVTF (Union of Bullfighting Towns of France), may seem discreet, but it is nonetheless significant, as the elected official explained during a presentation with Adrien De Le Brize Bats, project manager at Abc-com, the Tartas agency that built this site alongside the town hall's communications department.

"This breakthrough puts an end to a paradox. Although the bullring is the most visited monument in Dax, it didn't have a dedicated website," notes Julien Dubois. Giving this building, where bullfights are held, its own digital address is an act that is not without panache.

For the Dax municipality, it's a way of assuming the weight of a tradition that refuses to be smug about the times: "We claim the fact that Dax is a bullfighting town. The essence of this place is bullfighting, with arenas in which we organize bullfights, Landes races, and shows."

Much more than a practical website, arenesdedax.com is a veritable compendium. It's a gateway to the very history of this building, built in 1913 and then listed as a Historic Monument for the centenary of its construction.

The opportunity to wander around at your leisure, through a surprising 3D virtual tour, is now just a click away. Between photographs that reveal the building's majestic architecture and stories that bring to life the glory days of the Dax arenas, everyone will find the information missing from their bullfighting culture.

The scope of this site thus goes beyond simple architectural description. "We wanted an educational site. It contains freely accessible information on what the Course Landaise represents, the winners of the festival competition, and the book 'Understanding Bullfighting'," explains the mayor of the Landes sub-prefecture. This is not about frenzied proselytism, but rather an invitation to understand, to grasp this bullfighting culture without the blinkers of prejudice.

The website, created by abc-com , boasts a sleek design, but it does give pride of place to images. The archived photos are already being enriched with the first photos and videos dedicated to the upcoming events organized in the Dax arenas. The site goes hand in hand with the social networks already dedicated to it: a Facebook page with 14,000 subscribers and an Instagram profile followed by 7,615 people.

While the Dax venue, the fair will continue to operate, the days of navigating wider waters to reserve a spot around the arena ring are over. From now on, everything converges on this new portal, designed as a lounge where both novices and connoisseurs will find what they're looking for.

Similar to online concert ticket sales sites, the Dax Arena's online ticketing system allows you to choose the exact seat you want to purchase. Its success is said to be growing year after year, with "61% of single ticket sales occurring online."

And because "more than 70% of people access the internet from their smartphones," the municipality wanted its new website to be responsive to all screen sizes. Translated into five languages, the page's font even adapts to the user's eyesight—a thoughtful touch.