Belen Rodriguez, business in a nosedive: Icona Production does not take off. Revenues down and profits almost zero

The award-winning company Belen Rodriguez is pulling the brakes. A few days ago, in fact, the shareholders' meeting of Icona Production , which the famous showgirl owns 50% with her historic partner Antonia Achille, took place in Milan to approve the 2024 budget. The financial year, the seventh since its foundation, recorded revenues of 1.7 million euros, down from 2.3 million in the previous financial year, so much so that the year-on-year profit was almost zero , falling from 96 thousand to 18 thousand euros, all of which was taken to reserve.

Icona Production is a “talent agency” that also takes care of the image on the social profiles of various personalities. The explanatory note explains that during 2024 the two shareholders still shared a total dividend of 100 thousand euros, unchanged compared to the previous year. Liquidity remained approximately unchanged at 510 thousand euros, while debts decreased year on year from 957 thousand to 714 thousand euros.

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